A Virtual Showroom is an excellent way to present haptic products in a location-independent, digital world. A world that can be designed as desired.
2020 has confronted numerous industries with new challenges that require creative solutions in order to continue to compete in increasingly competitive markets. Canceled events and trade fairs made it difficult to maintain customer relationships and present new developments, not only in the B2B sector. Due to these facts, it is not surprising that more and more companies are turning to alternative communication channels to reach their target groups.
Car manufacturers use virtual environments to present a realistic impression of new models. Here, the interested customer can often even get directly into the virtual vehicle. That way, various configurations can be tried out within a digital test seat. This provides an extremely practical orientation aid to help the consumer make a selection and purchase decision.
Fashion retailers also enable digital access to their stores. They can be replicated 1:1 in the showroom, ensuring the customers a virtual photorealistic shopping experience, even in times of pandemic.
To reduce high return costs, fashion retailers are keen to adapt new technologies. 360° product images and 3D models of garments are promising tools to ensure a more sustainable business in the fashion sector. Together with a realistic 3D avatar of the customer, they allow a tailor-made digital fitting and help to order exclusively the appropriate apparel. In addition, they can be integrated into the production process as part of mass customization to produce customer-specific garments. In this way, overproduction can be drastically reduced.
In order to give their customers an impression of the interaction of different pieces of furniture before they buy, large furniture stores enable active co-design of showrooms. Digital rooms can be configured online or at special portals in the furniture stores. In this way, everybody can already examine the future interior before the purchase. In addition to furniture, materials, wall colors or even lighting moods can be customized in an interactive shopping experience.
In addition, complex processes can be made comprehensible to everyone through animations. This is very helpful for products and services that require explanation, such as exhaust air and water supply systems, construction processes or even operations.
With modern tools, such as UNREAL Engine, the architecture and the entire environment of the Virtual Showroom can be adapted to individual wishes, just like in a video game. This offers the possibility of a highly creative presentation in a wide variety of settings.
A Virtual Showroom can be expanded in a continuous process and adapted to special occasions – visually, but also functionally. By implementing a conference function, it can be used as a medium for pitches, lectures or workshops. The Virtual Showroom is theoretically infinite in its spatial dimensions and does not have business hours. This makes it a stand-alone communication channel that demonstrates agility and allows easy, global exchange. As a gathering place, the Virtual Showroom can help make the workday more sustainable and environmentally friendly by making many business trips obsolete.
Since we are specialized in the digitization of people and objects, it was only a logical step to make the 3D scans of our products available to all interested customers in a virtual place.
In 5 theme-based rooms, there are numerous objects covering a wide range of applications of our company’s scanning solutions.
Currently, our Virtual Showroom is accessible via a 360° video on our YouTube channel – for the future, we plan that every guest can move freely in this virtual environment.
Numerous novel mobility concepts that a few years ago were just bold fantasies are either already in use today or on the verge of becoming viable for mass production.
Disruptive technological advancements have always triggered not only euphoria, but often also led initially to understandable skepticism and different interpretations of the respective developments.